How to market yourself and your firm Is marketing a great way of investing in yourself and your firm? Well, yes, it is! Marketing yourself and your business effectively involves a combination of strategies, and tactics to reach your target audience, build brand awareness, and generate leads as well as sales.    The way to market yourself and your firm is limited only by your own imagination. Here are just a handful of the many strategies you can employ to effectively promote both yourself and your business:  Website and social media – Build a professional user-friendly, responsive website or social media page – treat this as your “shop front”.   This form of promotion needs to be clear, functional, easy to follow and regularly updated. This ensures that your clients can access your business with ease and clarity, while receiving regular updates of new ideas they may be interested in. If you don’t feel comfortable with this type of promotion on your own, there is always an option to involve a professional website designer to ensure that your story is delivered without complication.  Content marketing – Create high-quality, relevant content that educates as well as entertains or even solves problems for your target audience. You can showcase and explain your areas of expertise with blogs. Share this content on your website and social media platforms to establish yourself with