How to market yourself and your firm

Is marketing a great way of investing in yourself and your firm? Well, yes, it is!
Marketing yourself and your business effectively involves a combination of strategies, and tactics to reach your target audience, build brand awareness, and generate leads as well as sales.
The way to market yourself and your firm is limited only by your own imagination. Here are just a handful of the many strategies you can employ to effectively promote both yourself and your business:
- Website and social media – Build a professional user-friendly, responsive website or social media page – treat this as your “shop front”. This form of promotion needs to be clear, functional, easy to follow and regularly updated. This ensures that your clients can access your business with ease and clarity, while receiving regular updates of new ideas they may be interested in. If you don’t feel comfortable with this type of promotion on your own, there is always an option to involve a professional website designer to ensure that your story is delivered without complication.
- Content marketing – Create high-quality, relevant content that educates as well as entertains or even solves problems for your target audience. You can showcase and explain your areas of expertise with blogs. Share this content on your website and social media platforms to establish yourself with authority in your industry.
- Networking – With COVID now in our past, your marketing should not just rest with websites or social media. You can turn your focus to attending industry events, conferences, and networking meetings. These can assist with engaging potential clients and can lead to valuable collaborations and referrals.
- Email marketing – Build an email list and regularly send out newsletters with valuable content and relevant updates. Look to personalise your emails to create a better engagement between you and your clients.
- Define your brand – Clearly define your brand including a memorable design of your logo with distinct colouring to set your business apart from your competitors. Look to craft a unique value proposition that communicates how your business can solve problems and fulfill what your audience wants to achieve.
- Podcasts – Running as an audible series of topics, podcasts are a great way to interact with your clients through the power of your voice.
Any form of promotion and marketing is easy if you put yourself in the shoes of your audience and see it from their perspective. This can help you with deciding the best method of marketing which will ensure that your business story is delivered without complication. Experiment and learn from your results to continue refining your approach over time. There is no time like the present to promote yourself and your business – don’t just wait for business to find you!
About the author
Helen Rigney is a seasoned legal professional with over six years of expertise as a Licensed Conveyancer at SettleIT. Her journey in the legal industry began as a Legal Secretary, and her career trajectory led her to establish her own successful Settlement Agency.
Her passion lies in pioneering electronic settlements, advocating for their efficiency and accuracy. As a dedicated, experienced, and senior member of the SettleIT team, Helen continues to set the standard for excellence in the field of conveyancing.